The Tony Hawk Blood Board

Liquid Death asked us to come up with an introductory idea for their newest ambassador Tony Hawk. So, of course we had them steal his blood and use it to paint 100 limited edition blood boards. Which sold out in 20 minutes, garnered the ire of Lil Nas X himself, and kinda broke the internet for a day.

Oh, and they’re now selling for 3k on eBay.

Outlets like CNN, TMZ, ESPN, CBS and even FOX wrote press about our campaign. And then IT happened.

RapTV asked its followers what they thought about the new Tony Hawk Blood Board, sparking Lil Nas to comment these three now infamous words: nah he tweakin

Which kinda broke the internet for a while, inspiring hundreds of memes and posts. It actually DID break Instagram.

Just when we thought it was over…there was one final act left.

The unexpected Avengers Assembly we never knew we needed: Tony Hawk + Lil Nas X together 5ever.

Then Tony Hawk and Lil Nas skated away happily ever after.

Thank you to all the lovely people who helped make this glorious masterpiece of a campaign.

Agency: Humanaut
Client: Liquid Death x Tony Hawk
Role: Copywriter