The Game That Goes There

So, I got to make a game. About suicide prevention. Before the Liv Project came to us and pitched this idea, I never would have put those two things together in one sentence, but somehow it worked out. It worked out so well the game sold out, started meaningful conversations all over the country, and even ended up enchanting Tom Felton into working with us because he just liked it that much (yes, that is Draco from Harry Potter).

Here’s how it works: Players have to guess which messed up thought was yours. And you get to learn about all your friends’ dark, scary, totally normal thoughts too! Because we’re all in this effed up life thing together.

Our lovely and talented art director Bethany Maxfield is responsible for the now low-key iconic monster illustrations from our game branding. Here they are up close, personal, and spooky!

Agency: Humanaut

CCO: David Littlejohn

ACD: Bethany Maxfield

Senior AD: Carrie Warren

Designer: Coleson Amon

Creatives: Me, Steven Preisman, Austin Howe