PROVING FUR KIDS ARE
THE BEST KIDS

It’s 2024! People treat their pets like kids now. In fact…pets might be better than actual kids. Halo put that theory to the test by comparing furry kids to human kids in everyday scenarios: Watching TV, sleeping in, road trips, and shopping! And yeah, it’s official: The world’s best kids just so happen to have fur.

Side note: This is the first campaign I’ve ever made that’s been canceled by a Fox News commentator. So, you know, awards are good and all…but how often does Matt Walsh accuse you of dismantling the traditional family with your liberal agenda?

Agency: Humanaut
Client: Halo Pet Food
Role: ACD